Book review of the day: Win Bigly

You can help. Send your book review to [email protected] and we will put it up when it is your turn. Please set your submission out with the name of the book, then the author and then describe in your own words what the book is about. Also if you happen to be a commenter please include your username.

This year we are going to review books daily until the reviews run out. By doing this for individual books this gives people a chance to do their own research on the books and authors by using the links provided and not miss out by being bombarded by a whole lot at once like we have done in previous years.

Each post is set out as comprehensively as possible with the name of who submitted it, the name of the book and author and a short review in the form of a comment from whoever submitted it.

Today’s review came from JMH.

Win Bigly: Persuasion in a world where facts don’t matter

By Scott Adams

JMH said: “Adams trained as a hypnotist and from these lessons he determined that successful persuasion had no basis in logic and common sense. People are not logical or sensible. He goes on to describe the ways Trump used the tools of cognitive dissonance and confirmation bias to wipe the floor with Hillary. His well-crafted tweets helped him dominate the daily headlines and control the media.

“Trump probably knew that one arrow in the chest could kill him, but if he had a thousand arrows, lined up just right, he could sleep on top of their pointy ends the same way a bed of nails works.

“Trump could relegate any unflattering story to the back burner by introducing new provocations (often via tweet) every day.

“Whether you like Trump or not, this is an interesting insight into how an outsider blew out the ‘most qualified presidential candidate of all time’. He includes a good reading list, plus a short chapter on effective writing (which I’ve tried to follow in this review).

“An easy read with a few cartoons.”

Amazon said: “From the creator of Dilbert, an unflinching look at the strategies Donald Trump used to persuade voters to elect the most unconventional candidate in the history of the presidency, and how anyone can learn his methods for succeeding against long odds.”

If you have read this book or it reminds you of a story or something then please go ahead and share in the comments section below.

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