Does election advertising win votes?

Does advertising win votes?

Here is a chart based on the official figures just released by the Electoral Commission which breaks down how many advertising dollars were spent per party per vote gained.

Based on the official figures just released by the Electoral Commission -Bryce Edwards Twitter

The best value for money spent was achieved by National at $3.40 per vote closely followed by Labour at $3.85 per vote.

In third place was the Greens at a cost of $8.31 per vote and the worst deal of the lot was the Act party who spent a whopping $53.61 per vote.

However, to be fair, while the Maori Party and TOP may have spent less per vote than Act they got no representation for it at all. The Maori Party’s failure was spectacular as they failed to take any seats with Labour capturing all seven of the Māori electorates.


Do you want:

  • Ad-free access?
  • Access to our very popular daily crossword?
  • Access to daily sudoku?
  • Access to Incite Politics magazine articles?
  • Access to podcasts?
  • Access to political polls?

Our subscribers’ financial support is the reason why we have been able to offer our latest service; Audio blogs. 

Click Here  to support us and watch the number of services grow.

If you agree with me that’s nice, but what I really want to achieve is to make you question the status quo, look between the lines and do your own research. Do not be a passive observer in this game we call life.

You can follow me on Gab.ai 

48%