Does election advertising win votes?

Does advertising win votes?

Here is a chart based on the official figures just released by the Electoral Commission which breaks down how many advertising dollars were spent per party per vote gained.

Based on the official figures just released by the Electoral Commission -Bryce Edwards Twitter

The best value for money spent was achieved by National at $3.40 per vote closely followed by Labour at $3.85 per vote.

In third place was the Greens at a cost of $8.31 per vote and the worst deal of the lot was the Act party who spent a whopping $53.61 per vote.

However, to be fair, while the Maori Party and TOP may have spent less per vote than Act they got no representation for it at all. The Maori Party’s failure was spectacular as they failed to take any seats with Labour capturing all seven of the Māori electorates.

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