A nice bit of literal brand destruction, but if you mess with the NRA you’ve got to expect it

A number of companies have been disaffiliating themselves from the NRA in recent months. There is a boycott attempt going on, being pushed by the left-wing to de-power the NRA.

It isn’t working, in fact the NRA has had their best fundraising month in 15 years as a result of the boycotts, but also some companies who are distancing themselves from the NRA are copping a fair bit of brand destruction, literally:Quote:

With Facebook Live already rolling, Bryan Atkinson stepped out of a pickup truck into an empty South Carolina field and spoke to the camera.

“Here’s the famous YETI,” he said of the high-end ice chest. He then opened the top of the cooler, revealing a duct-taped cardboard box.

“There’s the famous 22 pounds of Tannerite,” he said, referring to the explosives often used for firearms practice. “This YETI ain’t ready.”

After his friends drove the cooler to the middle of the field, Atkinson got down on one knee, readied his rifle and fired. With a resounding boom, the remains of the cooler exploded into the air.

(If) YETI can’t stand behind the NRA, I ain’t standing behind YETI no more,” he said in the video.

The stunt, posted online Monday, is just one of a number of instances of National Rifle Association supporters destroying their YETI-branded coolers, mugs and related products in recent days amid a controversy over the company’s perceived lack of support for gun owners.

The outcry comes after many companies, including banks, rental car agencies and airlines, severed ties with the powerful gun lobby in the wake of February’s mass shooting at a high school in Parkland, Florida. End quote.

If you piss off the NRA they will get you. They have millions of members and plenty of cash. Quote:

YETI products are popular among those who love the outdoors and a cool (or hot) drink, making them a favorite with hunters, fishermen, campers and tailgaters.

Most of the company’s coolers sell for hundreds of dollars, and the most expensive option costs $1,300.

NRA supporters’ problem with YETI started Friday when former NRA president Marion Hammer wrote a letter on behalf of the NRA-Institute for Legislative Action, saying that YETI had suddenly and without prior notice declined to do business with the NRA Foundation.

“They will only say they will no longer sell products to The NRA Foundation. That certainly isn’t sportsmanlike. In fact, YETI should be ashamed,” Hammer wrote.

Three days later, YETI slammed that statement as “inaccurate” on its Facebook page. The company said it notified the NRA Foundation and a number of other organizations that they were eliminating outdated discounts.

“When we notified the NRA Foundation and the other organizations of this change, YETI explained that we were offering them an alternative customization program broadly available to consumers and organizations, including the NRA Foundation. These facts directly contradict the inaccurate statement the NRA-ILA distributed on April 20,” YETI said.

The company went on to defend its record of supporting hunters and others who love the outdoors.

“Moreover, YETI is unwavering in our belief in and commitment to the Constitution of the United States and its Second Amendment,” the company wrote. End quote.

Yeah, whatever, YETI had a choice to make, and now NRA members are making their choices. Quote:

But for some gun owners, that statement was too little, too late. Rallying around the hashtag #YetiCoolerChallenge, they posted videos of themselves using guns to destroy YETI products.

In one video posted Monday, the users behind the YouTube account Camo4x4s stood next to a soon-to-be-destroyed YETI cooler with guns perched on their shoulders.

“YETI does not support the NRA,” one woman says.

“So we do not support YETI,” another adds.

They loaded their weapons in a North Carolina field and fired at the Tannerite-filled cooler, blasting it into bits.

In another video Joe Krawtschenko of Aegis Tactical in Lakewood Ranch, Florida, admitted his YETI coffee mug actually works pretty well. But the company’s NRA decision had changed his mind on using the mug, he said.

“So this is what I think of YETI,” he said, and opened fire. End quote.

I am a member of the NRA. They are the only organisation I know of that properly stands up, and fights for the rights of gun owners. If companies don’t want to respect constitutional rights then expect to suffer accordingly. Liberals don’t buy their products, gun owners do…except now they blow them up. The flip side of a boycott is brand destruction from the side you are trying to boycott.

Companies who cave in to boycott requests are caving in to blackmail. They rarely assess who is calling for the boycotts and then it is too late. Liberal hippies pressuring YETI don’t buy coolers. Hunters, Campers and Fishers do, welcome to the backlash.


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As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story. When he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats.

They say that news is something that someone, somewhere, wants kept quiet. Cam Slater doesn’t do quiet and, as a result, he is a polarising, controversial but highly effective journalist who takes no prisoners.

He is fearless in his pursuit of a story.

Love him or loathe him, you can’t ignore him.

To read Cam’s previous articles click on his name in blue.

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