How to Photoshop successfully: A remedial lesson for the National party

The National party attempted to use a Photoshop to get a political message across on social media. It was not a success.

Oh dear. Yesterday I highlighted the woeful Photoshop that the (trying to be hip) old National party used on Twitter the other day. They were attempting to do a hit job on Jacinda Ardern but it failed for two reasons.

To be successful a good Photoshop needs to be like a good political cartoon. Some Photoshops are just for fun and are lightweight and silly but a good political Photoshop manages to draw attention to a political issue.

Here are some examples from Whaleoil to illustrate my point:

Credit: Luke


Credit: Luke

Luke had fun with this series pushing home how inappropriate the PM’s gift to Angela Merkel of a made-in-China stuffed kiwi was.


 

Credit: Luke


Credit: Luke

Here is one from another fun series by Luke that reminded us how inappropriately dressed Clarke Gayford often was when accompanying the PM on official business.

Credit: Luke

This hard-hitting one highlighted how the alleged victims of the Young Labour camp’s sexual assault scandal had been discouraged from telling their parents.


Credit: Luke


Hitman: Education Minister Chris Hipkins plans to eliminate partnership schools
Credit: Luke


Credit: Luke

The second important thing that the National party needs to learn about the art of a political Photoshop is that the image itself is more powerful than the words. When a person asks someone in a shop for three items but holds up a hand showing two fingers the assistant will in most cases ignore the words and react to the visual instruction instead.

The Photoshop that the National party used overrode the negative message that they wanted to portray. If you want to portray Jacinda Ardern’s actions as bad you do not create an image of her winning a race!

They also used the words “Congratulations Jacinda” in large letters so, at a glance, the average person will think that it is a positive message about Jacinda Ardern.

screenshot: Whaleoil

Luckily for the National party, Whaleoil Photoshoppers Luke and the now-famous Rr of Fish of the day fame have each whipped up a Photoshop to show the Nats the correct way to do a hit job on Ardern and Labour for their one hundred working groups.

That post is coming up next so all the Nats on Twitter better get their thumbs ready to retweet it.


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