The modern middle-class snob

Back in the day the advent of the ‘new rich’ in Britain, who made their wealth from producing products, rather than by owning huge chunks of land like the aristocracy, rather got up the noses of the said aristocracy.

A power-balance shift was happening and those who had the power up until then were not best pleased.

The toffs considered their inheritance of wealth and power to be the natural order. That is the way it always had been, and that is the way it should stay!

But, this arrangement was being turned upside down by upstarts.

Behavioural rules were used to exert moral superiority and to intimidate those who were rapidly increasing their influence. As political and economic superiority was contested, the battle for cultural superiority became increasingly important.

The snob was born.

The modern middle class do not challenge the rich, but they define their identity by differentiating themselves against the lower orders.

Middle-class snobbery is everywhere and is increasingly expressed through language, behaviour, dress, manners and consumption, according to Andy . Quote.

Food and Drink
The middle class snob expresses their feeling of superiority by conspicuous consumption. They buy ‘organic’ and ‘whole’ food’, they eat raw vegetables and artisan bread. They drink ‘craft’ beer brewed locally.

They look down on the inferior classes who simply like food and drink that is tasty and cheap.

Money
Middle class snobs talk down their relative wealth. They conspicuously consume products which convey moral worth. They self-consciously dress down to show that they are not susceptible to the advertising of brands. They buy clothes based on the materials used (organic cotton) or where they were made (not in factories in the developing world).

They look down on the inferior class who prefer fashionable clothes and brands. The provenance of a T-shirt is unimportant to them.[…]

Liberal pretensions
Middle class snobs are careful about who they they denigrate and how. They wish to appear as liberal and open-minded by celebrating other cultures, like Islam or any “first nation”.

However, they feel comfortable and emboldened when picking on an easy victim: the white working class. Especially white working class men. By using code words like ‘old white men’, ‘pale stale male’ or ‘right-wing’ they can convey their contempt for others. Their invective is wrapped carefully.

Tolerance
Middle class snobs talk loudly about being intolerant of what they deem to be intolerance.

They justify their intolerance of alternative viewpoints on subjects like gay marriage and climate change, because they believe in their moral superiority. Despite a claim for ‘open-mindedness’, some subjects are out-of-bounds at dinner parties.

The inferior class do not talk about tolerance, they just live it.

Awareness
Middle class snobs are ‘aware’. They demonstrate this through their conspicuous ‘appreciation’ of other cultures. The snobs go on ‘eco tours’, they go ‘travelling’. They spend their time demonstrating their moral worth to each other by ‘discovering’.

They look down on the inferior class, who are ‘tourists’ and go on ‘holidays’ in the sun because it is fun and relaxing.

Language
Middle class snobs use language to create dogma. Terms are invented to undermine alternative viewpoints without challenging them. They talk of ‘sustainability’ to imply that alternative viewpoints to the greens could not ‘be sustained’; ‘mansplaining’ to imply that men’s opinions are in their very nature patronising and wrong.

They look down on the working class because they are not ‘aware’ of the codes of language.

Conclusion
Throughout the ages snobs have found new ways to assert their belief in their own superiority. In each age they can be recognised, but their fear of being found out makes them careful.

Every now and again, they stand naked and exposed as shallow, vindictive and dull. End of quote.

 


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WH is a pale, stale, male who does not believe all the doom and gloom climate nonsense so enjoys generating CO2 that the plants need to grow by driving his MG.

To read my previous articles click on my name in blue.

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