Word of the day

The word for today is…

Disneyfication (noun) – 1. The establishment or alteration of business activity to conform with the goals or image of a corporation, especially in the elimination of controversial, sensitive, or potentially offensive activities or material.
2. The presentation of historical or cultural material in an expurgated or distorted fashion in an effort to appeal to a large number of tourists or consumers.

Source : The Free Dictionary

Etymology : Disneyfy is an Americanism formed from the name of Walt Disney, the cartoonist and moviemaker (1901-66), and the familiar verb suffix -fy. Disneyfy entered English in the second half of the 20th century.

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