The left can’t meme: NPC edition

Meme culture is the lingua franca of today’s internet-connected youth and, as is so often the way with youthful patois, the old folk mostly just don’t get it. If you have to ask what it is, you’ll never know, as Louis Armstrong once said.

Even worse is when uncomprehending codgers painfully try to ape the kids’ lingo. In fact, there’s even a meme for that: the How do you do, fellow kids? meme. If you want to see for yourself how embarrassing it is when oldies try to meme, just watch Hillary Clinton trying to cash in on the Pokemon Go fad. So much cringe, as my kids would say.

Clinton’s mortifying attempt to be hip to the young peoples’ groove also served to prove the truism that the left can’t meme.

But when the New York Times tried to explain the NPC meme to its readers, the cringe levels were over 9000*. Quote:

Last week, a trolling campaign organized by right-wing internet users spilled over onto Twitter. The campaign, which was born in the fever swamps of 4chan and Reddit message boards, involved creating hundreds of fictional personas with gray cartoon avatars, known as NPCs. These accounts posed as liberal activists…Over the weekend, Twitter responded by suspending about 1,500 accounts associated with the NPC trolling campaign. End of quote.

The fact that Twitter and the NYT actually know that the NPC meme is trolling them, but they still take it seriously only makes it more hilarious. Quote:

NPC means “nonplayable character” or “nonplayer character.” It’s a term, borrowed from the world of video games…

Several months ago, users on 4chan and Reddit, the online message forums, started using the term NPC to refer to liberals. These people, they said, join the anti-Trump crowd not because they are led by independent thought or conscience to oppose President Trump’s policies, but because they’re brainwashed sheep who have been conditioned to parrot left-wing orthodoxy, in the manner of a scripted character. End of quote.

Well…yeah. They do. Quote:

It’s a long story, but the short version is that a group of young, extremely pro-Trump internet trolls have spent the past several years mocking anti-Trump people as whiny, easily triggered snowflakes who are primarily motivated by social acceptance rather than by logic and critical thinking.

Many of Mr. Trump’s supporters — including, as of last week, Kanye West — put their support for him in the language of freethinking rationality and paint the other side as being motivated by blind loyalty and identity politics. (Mr. West said of his pre-Trump-supporting days, “I was programmed to think from a victimized mentality.”)

The NPC meme…paint[s] liberals as humorless prudes who say “Drumpf” because the HBO host John Oliver told them to, who march in protests and put on pink “pussyhats” because they’re the popular things to do, and whose views can’t withstand scrutiny. End of quote.

Again…yeah. When I read those paragraphs to one of my kids, he looked at me, puzzled, and said, “But they are…” Quote:

Late last week, a group of users on r/the_donald, Reddit’s largest pro-Trump forum, decided to take the NPC meme to a wider audience. They created dozens of Twitter accounts using fictional NPC personalities, the NPC Wojak avatar and bios like “fighting against Nazi Racist Drumpf Fascist Cheetofinger.” They used these accounts to follow and tweet at one another, as well as at liberals, creating the semblance of an army of resisters mindlessly repeating anti-Trump talking points.

The campaign began as a joke. But a few of the accounts started posting misleading information about the midterm elections, including encouraging liberals to vote on Nov. 7. (Election Day is Nov. 6.) End of quote.

Uhhh…that’s still part of the joke.

Just to prove that the left not only can’t meme, but just don’t get the joke when they’re trolled by memes, the Grey Lady writer goes on to explain that the meme isn’t actually a Russian plot to interfere in the elections, but…Twitter should ban them anyway because they might. Quote:

Understanding how these things happen, and how easily joke memes can escape the internet’s seedy underbelly and morph into actual tools of influence, is part of understanding the mechanics of modern politics. End of quote.

Camille Paglia once described Donald Trump as Groucho Marx to Hillary’s Margaret Dumont: the stuffy, clueless stiff who never gets the joke.

The perfect metaphor for the modern left.

*My kids are going to hate me for referencing an old, “normie meme”. But that’s none of my business.


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Who is Lushington D. Brady?

Well, a pseudonym. Obviously.

But the name Lushington Dalrymple Brady has been chosen carefully. Not only for the sum of its overall mien of seedy gentility, reminiscent perhaps of a slightly disreputable gentlemen of letters, but also for its parts, each of which borrows from the name of a Vandemonian of more-or-less fame (or notoriety) who represents some admirable quality which will hopefully animate the persona of Lushington D. Brady.

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