The Maxwell effect

The Dominion Post

The Maxwell effect is in, Joel Maxwell that is, and it’s working superbly for the Dominion Post where the unthinkable has happened; they’ve managed to increase the already-high rate of subscribers lost to the rotten rag.

Amazing, eh? Who could have predicted that giving a race-baiting drongo a half-page spiel to expectorate his drivel on a weekly basis would lead to the paper becoming even less appealing?

The ABC Audit for the October 2017-September ’18 period shows an 11.2% drop in willing buyers, but the period since Maxwell began smearing the opinion page has seen that rate increase to an annualised 14.2%, helping the Dompost to lose over 3,000 paying customers in just six months, what a hero. They now just, and only just, have their head above the critical threshold of 40,000 subscribers, helped by circulating over 1,000 free copies daily, and are on track to be a smaller paper than the Otago Daily Times (who lost just 1.3% of readers over the last six months compared to Dompost’s 7.1%) within two years as the Maxwell effect explodes in full bloom.

Of course; the clown-scribbler can’t take all the credit, the new editor (since April 2018) hurled a clutch of other vacuous, merit-void, cliche-quacking quislings, none quite as cretinous as Maxwell, into the barn alongside boring old dray-horses like Rosemary McLeod and Dave Armstrong, as well as producing a constant stream of hand-wringing, wet and spineless, editorials supporting whatever the latest #social-justice cause is.

What’s the bet that over the next year-or-so we’ll hear the cries for taxpayer support of print titles in peril grow more shrill as they insult their readers to oblivion?


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Living in Wellington idbkiwi is self-employed in a non-governmental role which suits his masochistic tendencies. He watches very little television, preferring to read or research, but still subscribes to the daily paper despite his distillation of dismay and disappointment at the very low standards of the modern press on every opening of the awful rag.

He is married, to an obviously very unfortunate woman, and has a family who allegedly loves him despite his right-wing nut-job views on life and the meaning of. He believes laughter is the best medicine for whatever ails you, closely, very closely, followed by wine. He hopes to reach retirement, both alive and eventually.

To read my previous articles click on my name in blue.

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