Word of the day

The word for today is…

toyetic (adj) – (Marketing) (of a film or television programme) having the potential to generate consumer interest in associated merchandise, such as toys, computer games, etc.

Source : The Free Dictionary

Etymology : Toyetic, an obvious composition of toy and the adjective suffix -etic, was supposedly coined by the American toy developer and marketer Bernard Loomis (1923?2006) in a conversation with Steven Spielberg about making figures based on Spielberg?s movie Close Encounters of the Third Kind (1977).

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