Word of the day

The word for today is…

toyetic (adj) – (Marketing) (of a film or television programme) having the potential to generate consumer interest in associated merchandise, such as toys, computer games, etc.

Source : The Free Dictionary

Etymology : Toyetic, an obvious composition of toy and the adjective suffix -etic, was supposedly coined by the American toy developer and marketer Bernard Loomis (1923–2006) in a conversation with Steven Spielberg about making figures based on Spielberg’s movie Close Encounters of the Third Kind (1977).


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Peter is a fourth-generation New Zealander, with his mother’s and father’s folks having arrived in New Zealand in the 1870s. He lives in Lower Hutt with his wife, three cats and assorted computers.

His work history has been in the timber, banking and real estate industries, and he’s now enjoying retirement. He has been interested in computers for over thirty years and is a strong advocate for free open source software. He is chairman of the SeniorNet Hutt City committee.

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