Cry Baby of the Week

A mother commented on Twitter last November about an aged Kapiti cheddar cheese labelled Tuteremoana, which also happens to be the name of a peak in the Kapiti area and a Maori ancestor.?Quote.

Tuteremoana was my kid?s ancestor who lived at Rangitatau Pa on Welly’s south coast and the summit was named after him. My kids know the oriori written for him by heart. My eldest was baptised at his birthplace. Seeing him as aged cheddar is kind of weird.End quote.

Twitter responses to her comment range from ?Another reminder of oppression, assimilation trying to think it?s normalisation when all it is is realisation that racism still exists…all wrapped up in a piece of plastic!! ITS A TIPUNA NAME Kapiti sheesh? to ?Thanks for the history of the name.  I would never have known. It?s a really good cheese.?of quo

These comments demonstrate the two sides to this story. There?s always someone with a grudge looking to find fault but there?s also someone who sees a great product with an interesting historical name.

Our Cry Baby of the Week award goes to Mr Taiuru who took his overdue grievance to Newshub this week – along with a few others. Quote.

Karaitiana Taiuru said Kapiti Cheese has named a cheese after a famous M?ori ancestor of the Kapiti area Tuteremoana.

“I assume the Kapiti Cheese used the name as it is also a popular landmark, but that landmark is named after the same ancestor, a personification,” he said. End of quote.

No, Kapiti probably named the cheese after the local landmark and plenty of mountains, rivers, towns and streets are named after people. Isn?t it considered an honour to have a landmark named after you? Quote.

He [Taiuru] said a mother expressed hurt that her children who are descendants of Tuteremoana were worried they would be eating their ancestor.nd of quote.

No, she didn?t, she just said it was weird.  Anyone who thinks that personification turns the cheese into an actual person is clearly deluded.

Taiuru personified the cheese and made the case about cannibalism – but let?s not delve into that part of Maori history.

Why would any child jump to the conclusion that any aspect of the person is in the cheese? Is the landmark personified too? Instead, how about impressing the child about the use of their ancestral name in both the landmark and what appears to be a delicious product? 

Instead, Mr Taiuru took the opportunity to air this and other grievances, saying all businesses should stop using ancestral Maori names in marketing.

Can this man not find something more constructive to do? He could certainly do some positive marketing using Maori names. The upside would be that we would all learn a bit more about them. Quote.

“It is not difficult to fact check names in New Zealand and businesses should be doing this as a part of their Q and A,” said Mr Taiuru.

He has identified a number of businesses who he claims are culturally appropriating M?ori culture.?

Karaitiana Taiuru’s list is:

Kapiti Cheese, a brand owned by Fonterra have named a cheese after a famous M?ori ancestor of the Kapiti area Tuteremoana. According to Kaumatua Ross Himona, Tuteremoana was the most famous descendant of Tara, eponymous ancestor of the Ngai Tara tribe. He lived nineteen or twenty generations ago.

Some BP petrol stations offering organic coffee and advertising coffee branded with the M?ori deity of fertility – Tiki. Karaitiana Taiuru said this should be labeled as false advertising as the coffee does not make you fertile, and if it does then a disclaimer needs to accompany the coffee.

Titoki Whiskey bottle represents the god of fertility Tiki as well. Titoki claims to be a traditional M?ori alcohol that used traditional M?ori medicines and was used by ancient spirits. Despite the fact that European settlers introduced alcohol and there was no traditional alcohol.End of quote.

Reality check: no one in their right mind would associate coffee or alcohol with fertility. Quote.

The Warehouse television adverts with the M?ori Tiki on shopping bags. There is no relevance to the products available at The Warehouse, said Taiuru.End of quote.

The tiki has been synonymous with Maori culture for many decades ? Taiuru is being more than a little precious about sharing his Maori heritage.

Go and sit in the naughty corner Mr Taiuru. You?ve earned the title of Cry Baby of the Week.

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