I have previously used the analogy of a bullet proof vest to explain why we are so determined to move from an advertising revenue model to a subscription revenue model. If we are no longer reliant on advertising to pay the bills we cannot be hurt by boycotts or malicious complaints to Google.
Today my analogy is one of filling the sand bags for a flood that may or may not happen. I am referring to Hager’s new book of which the rumours are currently flying. If it is a second hit against us by Hager and Rawshark, (Dirty Politics II) the fallout is going to be like being hit by flood waters as the Media once again jump boots and all into stolen information and once again try to silence New Zealand’s largest and most popular New Media site.
When that happens all eyes are going to be on Whaleoil and there will be a lot of personal stress that we will have to deal with as being the victims of a politically motivated book based on stolen private information is no walk in the park. Knowing that we have a secure subscription income to back us up will go a long way towards helping us to soldier through it.