advertiser boycott

2Degrees just emailed me. This is getting absurd

From: “Charlene White” <[email protected]>
Date: 22/09/2014 12:03 PM
Subject: 2degrees
To: “[email protected]” <[email protected]>

Hi Cameron

I understand you are having mobile coverage issues so thought I would drop you a quick line to say 2degrees would be happy to see if we can help you out.

The last few weeks have certainly been an interesting time but we would hate for you to miss out on our great service and coverage due to that. We never set out to upset anyone ? we simply made a decision to pause on all political blog sites (not just yours) ?until after the election. Now that?s over, our Google marketing has resumed back as normal. Read more »

2Degree boycott snowballs

Our mail ?is overflowing with examples of people interacting with 2Degrees Here’s a selection:

Sent: Tuesday, 9 September 2014 9:52 a.m.
To: Neil?xxxxx
Subject: RE: Plan Match

Hi Neil,

That?s great, thank you for letting me know.
I can look at doing another plan match if your able to send me a bill or I could pop out today to meet you?

Kind Regards,

Jacqui Rawiri
Telephone Account Manager
Two Degrees Mobile Limited

============== ? Read more »

2Degrees writes to me at last

As is my custom, I allow anyone an unedited right of reply: ?(redactions so he doesn’t get emails or phone calls)

From: Mathew Bolland <[email protected]> Date: Fri, Sep 12, 2014 at 3:08 PM
Subject: Attn: Cameron – re 2degrees advertising
To: “[email protected]” <[email protected]>

Hi Cameron,

I wanted to clarify something following your commentary on 2degrees advertising. There?s no specific boycott of Whaleoil – sites such as the Daily Blog are also not featuring our ads until after September 20.

Our decision to stop advertising on political blog sites was one we made based on a number of complaints from customers with views from both ends of the political spectrum.

We have no political position and for this reason we made a decision to stop advertising on political blog sites until after the election. We?ll review things then.

As a challenger company, we have built our business by taking a different approach to other organisations. Although we respect everyone?s views and understand some people won?t agree with our decision, this is the approach we are taking until after the election. ? Read more »

Friday morning mailbag: No letup for 2Degrees as they bunker down


I have been astonished at 2 Degrees Mobile’s abject behavior in respect of a “complaint” that 2Degrees was undertaking sponsorship of the Whaleoil Blog through google directed advertising.

That you would contemplate or indeed pull advertising from a legitimate high hit rate website on the strength of some complaint the website was “political” is an indictment on 2Degrees’ business judgement.

I moved our accounts to 2Degrees because I saw you as the legitimate contender to break the Vodafone and Telecom duopoly. Was my enthusiasm mis-directed? 2Degrees is showing all the soul of an earthworm. If I wasn’t under contract I would pull my account immediately.

The advertising on the Whaloil blog is google directed – it has nothing to do with supporting or otherwise the content of the blog; any more than an advertisement in The Herald means 2Degrees supports the editorial in that day’s Herald. You are being played by political forces yourselves if you formally direct advertising away from Whaleoil.

I urge you to put matters to rights and leave the media buying for your advertising programmes to a policy that meets 2Degrees’ business objectives.

Kind regards


Read more »

The anatomy of a Whaleoil boycott activist

You might wonder what the likes of The Daily Blog lefty loons actually say when they approach companies with their complaints about advertising on Whaleoil.

From: jenny hotbabe [mailto:[email protected]]
Sent: 8 September 2014 5:09 PM
To: [email protected]

It has come to my attention that in the past your company has been involved in financing Cameron Slater’s Whale Oil? Blog site through advertising.

I would like to bring to your attention that being aligned with this blogger given recent events brings your company into disrepute by association. This is not political, it is purely an expectation of human decency and personal respect which Mr Slater does not deliver in his writings.

Neither myself nor friends will be using your companies services until we hear that a declaration has been made that the company has disassociated itself from Mr Slater and any of his Machiavellian hate speech endeavors which the country is now discovering are delivered as a paid for product for political malcontents and high flying unethical business partners who have something to hide or gain.

New Zealand does not need this kind of behaviour and ethical companies should not be supporting it.

Jenny Toso

Read more »

2Degree backlash starting to gain momentum [UPDATED]



Oh dear… ?I did warn them. ?The same happened to Pak ‘n Save.

Why do companies cave in to the lefty loon pressure groups?


Dear Sir


I might only be extremely ?small fry? to you, not really worth worrying about, as we only have four mobiles in our home, all with 2 Degrees. But I was quite astonished when I first learned of your ?executive decision? to withdraw your advertising from the Whale Oil blog site and, as the afternoon unfolded, my astonishment turned to anger and feelings of utter disdain for your ?decision?. To think that a nationally-established company, whose existence is predicated on battling the two behemoths in the sphere of telecommunications, and that appeals to those of us who want to have a real choice apart from the ?big conglomerates, responds to outright threats in such a short-sighted and weak-willed ?way, is a complete disgrace. Read more »

The ongoing Whaleoil boycott saga: 2degrees

Let’s start at the?end



So let’s get this straight. ? 2degrees is approached by far left activist asking if they can cease advertising on Whaleoil. ?They become aware that they are advertising on Whaleoil, and then actively stop the advertisements from appearing.

Instead of saying to The Daily Blog agitators “we advertise where our customers are”, they weasel their way through the middle by cancelling the ads and then pretending that they only did it because it was some kind of “mistake” that The Daily Blog made them aware of.

The wrong “channel”.

Weasel words. ? Read more »

The continued boycott of Whaleoil advertisers by the left

You may recall our recent story about Pak ‘n Save being drawn into politics by a very insistent but small crowd run by Martyn Bradbury and Lynne Prentice’s blogs. ? They have intensified their efforts since Pak ‘n Save put the whole thing in the too hard basket.


Read more »

The left HATE free speech

This from The Daily Blog

Weepus beard says: July 16, 2014 at 2:25 pm

I complained to my power supplier when I saw them advertising on Whaleoil?s AdChoices.

It works by targeting the visitor with ads for companies whose sites they have visited in the past. Nonetheless, I thought they should know their company is associated with Whaleoil.

Power supplier emailed back saying, ?(?..) does not support the material posted on? we will be looking to exclude future ad placements on this particular website.?

You can get stuff done.?

Instead of engaging us with the argument, they try to silence us by turning off the money supply. ?It worked at Radio Live, can they do it with Whaleoil?

This is one reason your financial support is important. ?Not just so that we can pay the bills, but it means we continue to have an independence when the Left try to silence our voice.

All we would like is to have an open discussion on topics. ?If they are controversial, fine. ? But the left?don’t actually engage the debate, they attack the debater. ? They try to attack our financial stability.

You can support Whaleoil financially.


You don’t have to agree with everything we do or say, but if you recognise that the mere action of trying to silence Whaleoil by attacking our finances is one that is insiduous, please consider pitching in by clicking the button above.

Any advertisers that boycott Whaleoil should be outed. ?Not just “power supplier”. ?Let them have the conviction of their views to stand behind it. ?And we will maintain a public list of people who refuse to advertise on Whaleoil. ? You can do with such a list what you like.

I think I should at least have the option not to use the “power supplier” myself if I happened to be a customer of theirs.