Kelloggs fired the first salvo on Tuesday when it announced its decision to pull ads from conservative media giant Breitbart.com. It justified its attack stating that Breitbart’s 45,000,000 monthly conservative readers are not “aligned with our values as a company.” In response, Breitbart News, one of the world’s top news publishers, has launched a #DumpKelloggs petition and called for a boycott of the breakfast food manufacturer. It is yet another case of someone bringing a knife to a gun fight. Kellogg’s decision will make virtually no revenue impact on Breitbart.com but if even half of Breitbart’s readership boycotts Kelloggs products the company will sustain a not inconsequential decrease in revenue.
This is just one battle in the war of Left-wing companies against conservative customers who represent the values of the voters who made Donald Trump President.
“We regularly work with our media-buying partners to ensure our ads do not appear on sites that aren’t aligned with our values as a company,” said Kellogg’s flak Kris Charles. “We recently reviewed the list of sites where our ads can be placed and decided to discontinue advertising on Breitbart.com. We are working to remove ads from that site.”
Kellogg’s offered no examples of how Breitbart’s 45 million monthly readers fail to align with the breakfast maker’s values. Indeed, the move appears to be one more example of anout-of-touch corporation embracing false left-wing narratives used to cynically smear the hard working Americans that populate this nation’s heartland.