In Scotland, “post-punk” producers – and publicity hounds – BrewDog whistled up an $800–$1,100 pint of high-alcohol Belgian ale encased in a stuffed dead squirrel (or stoat). The beer, which contained a whopping 55 percent alcohol, was called “The End of History” after the work of philosopher Francis Fukuyama. The producers described the bottles, produced from road kill, as “at once beautiful and disturbing – they disrupt conventions and break taboos, just like the beer they hold within them.”
Despite the beer’s place on the “World’s Most Expensive” list, only 11 bottles were produced. However, the BrewDog producers this week came up with a new lark, releasing a limited-edition beer called “Never Mind the Anabolics” to mark the Olympic Games. They claim that it contains “a host of ingredients classed as banned substances.” BrewDog co-founder James Watt explained that the beer was a protest against corporate sponsorship by fast food chains and global breweries.