Dr Wilma Waterlander

Coke’s latest PR move against obesity outrages troughers

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Video Link – http://www.sharewik.com/portfolio-items/the-global-energy-balance-getting-the-word-out/

If there’s one thing that fires up public health activists it’s when companies they target launch initiatives that seek to address concerns about their products.

The tobacco industry failed miserably in this and lost the war against anti-tobacco activists and their academic troughing mates.

But with tobacco now old news, the activists needed to find a new enemy and something to use the same anti-tobacco tactics against – things like tax increases, marketing restrictions, sponsorship bans and health warnings, to name just a few.

With obesity concerns increasing, sugar quickly has became the no.1 enemy.   Read more »

Another trougher overseas conference holiday on the taxpayer

Yesterday we exposed the uselessness of two old troughing fools who think research is needed via Google Street View to see if they can see smokefree signs outside hospitals.

Today we further expose why troughers can’t see the wood from the trees – the ongoing lure of international junkets to far-away locations.

It would seem Super Trougher Extraodinaire Professor Boyd Swinburn is having an off year because he’s missing out on yet another free trip paid for by taxpayers, this time to Edinburgh, Scotland.

Now its troughers from Dr Wilma Waterlander and Dr Helen Eyles who have both managed to tuck the National Heart Foundation’s Scientific Advisory Group out of travel grants to attend the June ‘Annual Meeting of the International Society for Behavioural Nutrition and Physical Activity’ trougher fest.   Read more »