Global Energy Balance Network

Coke’s latest PR move against obesity outrages troughers

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Video Link – http://www.sharewik.com/portfolio-items/the-global-energy-balance-getting-the-word-out/

If there’s one thing that fires up public health activists it’s when companies they target launch initiatives that seek to address concerns about their products.

The tobacco industry failed miserably in this and lost the war against anti-tobacco activists and their academic troughing mates.

But with tobacco now old news, the activists needed to find a new enemy and something to use the same anti-tobacco tactics against – things like tax increases, marketing restrictions, sponsorship bans and health warnings, to name just a few.

With obesity concerns increasing, sugar quickly has became the no.1 enemy.   Read more »