Health Promotions Agency

HPA wowsers at it again

The Taxpayers’ Union have released documents yesterday showing the wowsers over at the Health Promotions Agency have spent up $1.2 million on their batshit crazy No Beersies campaign.

“The Taxpayers’ Union had feedback that the ‘Not Beersies’ ads were making people thirsty for beer. Some participants in the Agency’s own focus groups said the same – that the ads encouraged drinking or were confusing.”

And encouraging kids to have a few handles too by the looks of this picture.

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“The documents show that the campaign had the least positive impact on entrenched, high-risk drinkers, and instead targets those least likely to face harm from alcohol consumption. The HPA spent at least $1.2 million on the campaign, but has refused to say how much taxpayers paid in advertising agency fees. It also shows that the HPA conducts no cost benefit analysis on its campaign.

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As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story. When he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats.

They say that news is something that someone, somewhere, wants kept quiet. Cam Slater doesn’t do quiet and, as a result, he is a polarising, controversial but highly effective journalist who takes no prisoners.

He is fearless in his pursuit of a story.

Love him or loathe him, you can’t ignore him.