Health Promotions Agency

HPA wowsers at it again

The Taxpayers? Union have released documents yesterday showing the wowsers over at the Health Promotions Agency have spent up $1.2 million on their batshit crazy No Beersies campaign.

?The?Taxpayers? Union?had feedback that the??Not Beersies’ ads were making people?thirsty?for beer. Some participants in the Agency?s own focus groups said the same – that the ads encouraged drinking or were confusing.”

And encouraging kids to have a few handles too by the looks of this picture.

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?The documents show that the campaign had the least positive impact on entrenched, high-risk drinkers, and instead targets those least likely to face harm from alcohol consumption. The HPA spent at least $1.2 million on the campaign, but has refused to say how much taxpayers paid in?advertising agency fees. It also shows that the HPA conducts no cost?benefit analysis on its campaign.

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