immigration advertising

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Immigration poster

New Zealand was not known to Europeans until 1642. Over 150 years later, settlers started to arrive from England, Scotland, and Ireland. The journey was long, arduous, and uncomfortable, but they came in the hope of a better life.

In the 1850s Auckland province offered 40 acres (16 hectares) for any immigrant to the province who was likely to become a ‘useful colonist’, plus another 20 acres (8 hectares) for any child aged five to 18. Such immigration advertising helped to establish the idea that New Zealand was a pastoral paradise where there was abundant fertile land for farming.

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