Independent Liquor

Awkward moment for booze boss

As always the team at WOBH enjoy putting the rays of sunlight on issues some people and their companies would rather have hidden in the shadows.

RTD pusher Independent Liquor is one such company facing a raft of problems.

If it?s not the mass-produced liquid panty-remover?RTDs favoured by 9 year olds in Hamilton, it?s also under the pump with its retail chain?The Mill facing police investigations for selling Vodka onlineto underage kids.? Read more »

Focus coming on RTD manufacturers

Cody's, the preferred drink of weed smoking 9yo maori kids in Hamilton

Cody’s, the preferred drink of weed smoking 9yo maori kids in Hamilton

Today the Herald on Sunday editorial and Kerre McIvor launch into RTD manufacturers.

First up the editorial:

The legislation may need to be revisited to ensure its intentions are clear. Though no parental permission appears to have been given for the supply of alcohol in this instance, the law allowing liquor to be given with parental permission to teenagers below the legal purchasing age may need to include an absolute minimum age for alcohol consumption.

And the sale of canned RTD mixes should be reconsidered too. They are purposely designed for young drinkers. When the law was revised a year ago, the industry was told to voluntarily control these drinks or face regulation. It has set a maximum alcohol content for the cans and banned advertising that appeals to minors.

But sweet drinks in cans will always entice the young. It is time they were banned. Beer, wine, and spirits have a natural child barrier: children by and large do not like them. But potent cocktails are a different proposition for those who are not ready to drink.

The industry says RTDs are giving way to cider among younger adults. It should encourage that trend and phase out RTDs entirely. What better reason does it need than the images of a 9-year-old wasted at a skate park?

That image ought to haunt the liquor industry and legislators for a long time. The video went worldwide and the image may have an impact far beyond New Zealand. The boy, meanwhile, needs help. The police and family services must ensure he receives it. ? Read more »

Farrar spruiking for RTD manufacturers?


Yesterday I posted that the?RTD producer of the tipple of choice of Hamilton?s 9 year olds ? Independent Liquor?has remained tight lipped over the incident.

Saying nothing leaves the void to be filled by others.

Spanishbride said it all;

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Independent Liquor silent on 9yo Cody RTD drinker

Cody's, the preferred drink of weed smoking 9yo maori kids in Hamilton

Cody’s, the preferred drink of weed smoking 9yo maori kids in Hamilton

Sometimes the strategy is to stay silent and hope the problem goes away, or that no one notices it.

That seems to be the path Independent Liquor and?RTD producer of the tipple of choice of Hamilton?s 9 year olds ? Cody?s Bourbon & Cola, is taking.

Problem for Independent Liquor is that the story is not going away, if anything will?continue to bubble away for some time to come.? Read more »

BREAKING: Internet censorship of 9 year old drunk [UPDATED]


Of course, trying to censor the Internet doesn’t work. ?The video is up all over the place in various incarnations. Read more »

Has RTD pusher Independent Liquor had a quiet word?

Most companies would actually try and make an effort when faced with accusations that sold booze to underage kids. Some just don?t seem to care.

Let?s take Julian Davidson?s Independent Liquor. It?s not some small ?independent? distiller tucked out the back of nowhere in Hunua. It?s one of the big three booze companies in NZ. So big that Tokyo- listed conglomerate Asahi coughed up $1.5 billion for it in 2011.

So any highly paid corporate PR spin by the company that it?s a small Kiwi company is a complete porkie.

Independent Liquor also fronted up with over $20 million for the?booze store chain The Mill that seems to be happy to abuse parents and sell booze to kids.

To maintain the position as NZ #1 peddler of lolly-water RTDs, Independent Liquor will fight tooth and nail to keep that position, and anything that may jeopardise this must be a cause for concern. ? Read more »

Police investigating Independent Liqour’s The Mill


It?s never a good look for a company to ignore solutions to problems handed to them on a plate – especially from a person they said was a poor parent. But that?s what?s happened.

Big Booze company?Independent Liquor copped it in the slats for selling its Red Square Vodka online to kids?via it solely owned The Mill outlet.? The Mill?s GM Bevan Seddon told Gavin Holmes that as a parent, he should be responsible for his lying son. Nice work Bevan.

But Gavin Holmes wasn?t done with Independent Liquor. He has come back and thrown the cat among the pigeons by?asking them why they don?t adopt a Department of Internal Affairs Initiative?to stop kids buying booze online.? Read more »

Crisis at Independent Liquor deepens


On Saturday?I blogged about a?new report showing 70% of alcohol intake of girls aged 14-17 is from RTDs.

If that wasn?t tidy enough for Independent Liquor?s boss Julian Davidson, we now see?Independent Liquor?s solely owned The Mill booze outlet selling its Red Square Vodka online to kids.

And if that wasn?t bad enough, the kid?s parent was essentially told by Independent Liquor/The Mill?s GM Bevan Seddon that;

?because our son was prepared to lie about his age we had failed in our moral duty as parents?

You can?t make this stuff up.

Seddon denies this, but confirmed he made a comment about telling him that his son had lied. Then, just to put icing on the cake, Bevan Seddon kept digging, and slammed the parent by saying

?all parents should be accountable for the actions of their teenage children?.

If it?s not bad enough that young girls aged 14 years are tucking into RTDs, Independent Liquor?s own nationwide retail outlet The Mill?is flicking Red Square Vodka online to more kids.? Read more »

RTDs targeting of kids in Government crosshairs, Ctd

Yesterday I blogged about? RTD manufacturer Independent Liquor ?targeting? young females with their?promotion/sponsorship of Cleo (Vodka) CRUISER Bachelor of the Year.

Even the NZ Drug Foundation got in on the act, with their tweet.

What?s the bet, troughers like Alcohol Healthwatch will use this example of suspicious marketing behaviour towards youth in overseas conferences, poster presentations, or call for Councils to do something about these marketing tactics.? Read more »

Shameless RTD promotion

Pinko blogger David Farrar celebrated his 10?years of arts, fitness and travel blogging by hosting a party.

One of those stumping up was paymaster and RTD producer Independent Liquor. (David Farrar thanks them here)

Cactus Kate calls them ?Liquid Panty Remover? recognising they?re designed for young girls, and in this case female Young Nats and lothario Jordan Williams.

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