Influencer marketing

Chart of the Day – Blogs Influence Consumers’ Purchasing Decisions

I found a very interesting article about the influence of blogs. Which is funny because I was once told by a media buyer that blogs were irrelevant.

The latest findings from Technorati’s 2013 Digital Influence Report show that “consumers are turning to blogs when looking to make a purchase.”

In fact, blogs rank favorably with consumers for trust, popularity and even influence.

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