Julian Davidson

Awkward moment for booze boss

As always the team at WOBH enjoy putting the rays of sunlight on issues some people and their companies would rather have hidden in the shadows.

RTD pusher Independent Liquor is one such company facing a raft of problems.

If it?s not the mass-produced liquid panty-remover?RTDs favoured by 9 year olds in Hamilton, it?s also under the pump with its retail chain?The Mill facing police investigations for selling Vodka onlineto underage kids.? Read more »

Farrar spruiking for RTD manufacturers?


Yesterday I posted that the?RTD producer of the tipple of choice of Hamilton?s 9 year olds ? Independent Liquor?has remained tight lipped over the incident.

Saying nothing leaves the void to be filled by others.

Spanishbride said it all;

image002 Read more »

Independent Liquor silent on 9yo Cody RTD drinker

Cody's, the preferred drink of weed smoking 9yo maori kids in Hamilton

Cody’s, the preferred drink of weed smoking 9yo maori kids in Hamilton

Sometimes the strategy is to stay silent and hope the problem goes away, or that no one notices it.

That seems to be the path Independent Liquor and?RTD producer of the tipple of choice of Hamilton?s 9 year olds ? Cody?s Bourbon & Cola, is taking.

Problem for Independent Liquor is that the story is not going away, if anything will?continue to bubble away for some time to come.? Read more »

BREAKING: Internet censorship of 9 year old drunk [UPDATED]


Of course, trying to censor the Internet doesn’t work. ?The video is up all over the place in various incarnations. Read more »

Has RTD pusher Independent Liquor had a quiet word?

Most companies would actually try and make an effort when faced with accusations that sold booze to underage kids. Some just don?t seem to care.

Let?s take Julian Davidson?s Independent Liquor. It?s not some small ?independent? distiller tucked out the back of nowhere in Hunua. It?s one of the big three booze companies in NZ. So big that Tokyo- listed conglomerate Asahi coughed up $1.5 billion for it in 2011.

So any highly paid corporate PR spin by the company that it?s a small Kiwi company is a complete porkie.

Independent Liquor also fronted up with over $20 million for the?booze store chain The Mill that seems to be happy to abuse parents and sell booze to kids.

To maintain the position as NZ #1 peddler of lolly-water RTDs, Independent Liquor will fight tooth and nail to keep that position, and anything that may jeopardise this must be a cause for concern. ? Read more »

Police investigating Independent Liqour’s The Mill


It?s never a good look for a company to ignore solutions to problems handed to them on a plate – especially from a person they said was a poor parent. But that?s what?s happened.

Big Booze company?Independent Liquor copped it in the slats for selling its Red Square Vodka online to kids?via it solely owned The Mill outlet.? The Mill?s GM Bevan Seddon told Gavin Holmes that as a parent, he should be responsible for his lying son. Nice work Bevan.

But Gavin Holmes wasn?t done with Independent Liquor. He has come back and thrown the cat among the pigeons by?asking them why they don?t adopt a Department of Internal Affairs Initiative?to stop kids buying booze online.? Read more »

70% of girls aged 14-17 tuck into RTDs


The weekends should be relaxing. But this weekend there will be crisis meetings at Independent Liquor as booze boss Julian Davidson and his highly paid spin merchant Mark Unsworth try to figure out how to counter this alarming figure.

Anti booze troughers Alcohol Healthwatch and Women?s Health Action have?banged out a report saying that women are binge drinking like the blokes.? Read more »

Kiwiblog calls for label changes to RTDs


Whoops, looks like Independent Liquor?s sponsored travel blogger?David Farrar support for calorie labels for alcohol?may have just cost his sponsor hundreds of thousands of dollars in new costs.

His comment ?I know I drink far less now, knowing how much weight you put on with a few beers or wines? very conveniently forgets to mention?his sponsor?s lolly water alcopops?or RTDs for short.

But while ?forgetting? about RTDs, Farrar?s eagerness and support for a new labelling regime for alcohol products to reveal how many kilojoules each drink contains, will end up forcing significant new costs onto his beloved sponsor by way of labelling and expensive testing regimes.? Read more »

RTDs targeting of kids in the Government Crosshairs, Ctd

Via the tip-line

The biggest RTD producer by far in NZ is Independent Liquor. Clearly they have no shame in?running promotions targeting kids.

Another WO fan has sent this in after reading about their Whipped Cupcake RTDs, wondering what?s next after Cruiser and?Cindy?s finished getting the whole world in her cans.

The latest trend seems to be to?spike spirits with tobacco ?flavours and scents?. The question will be whether Independent Liquor will leap on this, and start pump out a tobacco flavoured RTD to their customers in South Auckland? Just imagine the howls of outrage from not only groups like Alcohol Healthwatch or the Drug Foundation, but also the anti-tobacco troughers.? Read more »

RTDs targeting of kids in Government crosshairs, Ctd

Yesterday I blogged about? RTD manufacturer Independent Liquor ?targeting? young females with their?promotion/sponsorship of Cleo (Vodka) CRUISER Bachelor of the Year.

Even the NZ Drug Foundation got in on the act, with their tweet.

What?s the bet, troughers like Alcohol Healthwatch will use this example of suspicious marketing behaviour towards youth in overseas conferences, poster presentations, or call for Councils to do something about these marketing tactics.? Read more »