McDonald’s

A marketing opportunity gone begging

 

Artists impression of $4m boondoggle

Insanity prevails in Christchurch:

Huge 400 tonne soaring arches are being constructed near the airport as part of the $112 million State Highway 1 Russley Rd upgrade.

The gateway arches, designed by Warren and Mahoney, at their highest point will stand 27 metres near the intersection of Russley Rd and Memorial Ave.

NZ Transport said the arches and lighting will cost in the ?vicinity? of $4 million. ? Read more »

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Is this really the greatest food in human history?

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This news is going to make Pete ecstatic.

He will be able to claim that his diet,?is in fact, the greatest food in human history and has scientific proof of that now.

What is ?the cheapest, most nutritious and bountiful food that has ever existed in human history? Hint: It has 390 calories. It contains 23g, or half a daily serving, of protein, plus 7% of daily fiber, 20% of daily calcium and so on.

Also, you can get it in 14,000 locations in the US and it usually costs $1. Presenting one of the unsung wonders of modern life, the McDonald?s McDouble cheeseburger.

The argument above was made by a commenter on the Freakonomics blog run by economics writer Stephen Dubner and professor Steven Levitt, who co-wrote the million-selling books on the hidden side of everything.

Dubner mischievously built an episode of his highly amusing weekly podcast around the debate. Many huffy back-to-the-earth types wrote in to suggest the alternative meal of boiled lentils. Great idea. Now go open a restaurant called McBoiled Lentils and see how many customers line up.

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So, you want a higher minimum wage…or even a living wage?

Then welcome to the dole queue. When faced with ever increasing wage bills with little or no improvement in productivity it gets to a point where employers simply replace workers altogether with machines.

It?s official: McDonald?s says that every one of its 14,000 stores nationwide will be replacing cashiers with automated touch-screen kiosks. They?re starting with stores where minimum-wage laws mandate the highest rates, such as Florida, New York, San Francisco, Boston, Chicago, Washington, D.C., and Seattle.

According to CNNMoney:

So the fast food giant is rolling out self-order kiosks, mobile pay options, an updated interior design, even table service. The changes are already starting to show up at locations in Florida, New York and Southern California, where 500 restaurants have been updated. Restaurants in San Francisco, Boston, Chicago, D.C. and Seattle will get upgrades in early 2017. Now, McDonald’s loyalists will be able to place their customized order on a touch screen, take a seat and have their meal brought right over. Next year, they’ll even have the option of mobile ordering.

That means that, eventually, more than 20 million customers every day will place their own orders at a kiosk or on a mobile device and then have them delivered by a human to their table. And it?s just a matter of time before those humans will be replaced by machines as well. ? Read more »

Making burger history

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Did you know that you can design your own burger creation and have it made at McDonalds? Some people have taken the challenge seriously and designed something they would enjoy eating themselves. Others have taken it upon themselves to have a bit of fun instead. After I wrote this post the site was shut down due to pranksters overrunning it with offensive creations.

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McDelivery! So much for not having fast food places close to schools

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Don’t worry about fast food outlets near schools -?McDonald’s is coming direct to your home.

Just wait for the health troughers to find a reason to oppose this.

Australians who fancy a McDonald’s but can’t be bothered to leave the house can have one sent to their door?courtesy of the McDelivery service.

Kiwi fans of Maccas?may soon be offered the same luxury.

McDonald’s has registered the “McDelivery” trademark in New Zealand consisting of a golden McDonald’s?arch zipping along on a skateboard. ? Read more »

Guest Post – Some real fishing facts from an expert

Mike Rendle knows a thing or two about fishing, he makes his living from fishing, writing books and making documentaries.

Last week he was at sea when the hit job on New Zealand’s fishing industry was launched. He’s now ashore and has written this on his Facebook page. I have permission to re-publish it.


This is an important piece to write because last week I found myself right in the centre of all the negative press the commercial fishing industry has been receiving, the leaked reports and attack on their credibility.

The reason I am prepared to write is because I sat with some of the biggest players in the industry and heard their side of things. And what I can tell you is, that when you hear both sides, it?s clear the coverage isn?t balanced and in many cases is incredibly unfair.

In fact, if you look at where the leaked reports and other information is emanating from you would logically draw the conclusion that this is a hit on the government by the Labour and Green parties, aided and abetted by an activist named Barbara Maas. (More on her later). You will also notice that the name Nigel Haworth is associated with many of the press reports. He is the Labour Party president. Personally I believe that this is a hit, however let?s call that unimportant at this stage; this is firstly, and most importantly, about the resource.

You all know I am an incredibly passionate recreational fisherman. I like to think that I have a balanced view to both conservation and harvest. My opinions aren?t always the same as those around me but they are always aimed at preserving and promoting the sport of fishing. And you know I have a history of calling a spade a spade.

I learnt two things last week; first, the biggest, most powerful players in the commercial fishing industry care about the resource, possibly even more than we do, and not just for financial reasons. Second, the industry is creating more jobs, more NZ investment and providing a growing contribution to the NZ tax take. A large part of that investment is in improving harvest methods, mitigation of bycatch, particularly mammals and birds, while making the job safer and more efficient.

Let me begin with some positives because the NZ commercial fishing industry should be celebrated as a success story, not pilloried for past excess and greed from times when we all knew no better. ? Read more »

Rodney Hide on taxpayers dollars funding attacks on NZ industry

Rodney Hide writes in?the NBR?about the fishing hit job perpetrated by German eco-terrorists, the President of the Labour party, Nigel Haworth, and the media party:

The University of Auckland was recently party to an orchestrated hit on New Zealand fishing.

A press release trumpeted ?New Zealand Fishery Catch Estimated at 2.7 times More Than Reported? with theirs ?the best estimate to date.?

Their estimate is not the best.?It?s junk.

The research paper was circulated ahead on embargo to opposition parties and environmental groups.?That maximised the hit.?The report?s partisanship was reinforced with one of the authors being Nigel Haworth, president of the New Zealand Labour Party.

The report also served to leak a ?preliminary investigation report? of compliance investigation undertaken by the government back in 2012 and 2103.?It?s not usual to have university reports leaking government material.

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Cats have killed more dolphins than McDonald’s ever has by buying hoki

This week we have seen a jihad opened up on?the New Zealand fishing industry by a group of Kraut eco-terrorists.

They claim they are trying to save Maui dolphins and have fingered McDonalds as contributing to their deaths because they buy NZ Hoki. Nevermind that NZ Hoki is caught in regions far from the littoral environs that Maui dolphins inhabit, they are just attacking an industry and a multi-national company based on lies and mis-truths.

In their bid to save Maui dolphins they have attacked industries and companies that actually have nothing to do with the maui dolphins and attacking them and destroying their businesses won’t save a single Maui dolphin.

A?better approach would have been for them to attack cat owners. Because one of the major killers of Hectors and Maui dolphins is cats…or rather a disease that is caused by cats.

A recent 2013 study found that toxoplasmosis is a rather large factor in the deaths of Maui and Hectors dolphins.

Hector’s dolphins (Cephalorhynchus hectori) are a small endangered coastal species that are endemic to New Zealand. Anthropogenic factors, particularly accidental capture in fishing nets, are believed to be the biggest threat to survival of this species. The role of infectious disease as a cause of mortality has not previously been well investigated. This study investigates Toxoplasma gondii infection in Hector’s dolphins, finding that 7 of 28 (25%) dolphins examined died due to disseminated toxoplasmosis, including 2 of 3 Maui’s dolphins, a critically endangered sub-species. A further 10 dolphins had one or more tissues that were positive for the presence of T. gondii DNA using PCR. Genotyping revealed that 7 of 8 successfully amplified isolates were an atypical Type II genotype. Fatal cases had necrotising and haemorrhagic lesions in the lung (n=7), lymph nodes (n=6), liver (n=4) and adrenals (n=3). Tachyzoites and tissue cysts were present in other organs including the brain (n=5), heart (n=1), stomach (n=1) and uterus (n=1) with minimal associated inflammatory response. One dolphin had a marked suppurative metritis in the presence of numerous intra-epithelial tachyzoites. No dolphins had underlying morbillivirus infection. This study provides the first evidence that infectious agents could be important in the population decline of this species, and highlights the need for further research into the route of entry of T. gondii organisms into the marine environment worldwide.

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Organiser admits that anti-fishing campaign is based on lies, but doesn’t care

One of the organisers of the campaign, Barbara Maas, to put pressure on?the?fishing industry and McDonald’s has admitted in a Facebook post in reply to my challenges that the campaign is based on a lie, but she doesn’t care and it is all about exerting financial pressure on the industry in whatever way they can.

Worse she threatens to escalate their campaign.

It seems that the point of the consumer campaign, which focusses on hoki and McDonalds has been sorely misunderstood although we explained the this rationale to the CEO of the NZ Seafood Industry Council at some length when we met him in Wellington last month. We are well aware that hoki is a pelagic fish whose range does not overlap with Maui’s dolphins.

The point of the campaign is not to target the relatively small and primarily domestic market of the inshore fishery where Maui’s and Hector’s dolphins live, but to exert financial pressure the NZ seafood industry, which has denied there is a problem even exist. Every relevant scientific body (International Whaling Commission, IUCN, 200 scientists strong?Society for Marine Mammalogy, has been urging the NZ government to remove gillnets and trawling along the 100 m depth contour (approx. 20nm) year after year.

This is the biggest red flag scientist are able to wave, yet NZ has not only ignored their advice entirely but as we now know, has suppressed Maui’s and Hector’s dolphin deaths from coming to light. 3-4 Maui’s dolphins die in fishing nets each year (MPI and DOC data). There are now less than 50 Maui’s dolphins left. Unless something happens now, they will disappear within a matter of years.

Just to be clear: we have done everything possible to avoid a boycott and have talked to the industry and the government about this sine 2012. When we met the Seafood NZ CEO Tim Pankhurst last month, we reached out to him to give us a reason not to have to take this step. His response was along the lines of ‘Do your worst!”

For the sake of NZ’s fishery, its fish and its dolphins I urge every decent and honest fisherman out there to ensure this is resolved before things escalate further. ?

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The Herald needs to do more than put a weaselly disclaimer on their shabby hit job

This is what the Herald posted under their false William Trubridge story yesterday after people pointed out they were wrong.

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The problem is that they have only corrected just one of their major errors in?the?story.

The whole story?was a shabby hit job against McDonald’s and also the Hoki fishing industry in claiming through the wrong and false statement that Hoki fishermen were trying to kill Maui dolphins. Trubridge’s full false statement was: ? Read more »

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