Ocean acidification

Puffery and perfidy from scientists colluding with media over climate change

Puffery or Perfidy?

Puffery or Perfidy?

Puffery is a term often associated with advertising. It is variously described as ?publicity or acclaim that is full of undue or exaggerated praise?, or ?advertising or sales presentation relying on exaggerations, opinions, and superlatives, with little or no credible evidence to support its vague claims?.

Sometimes the claims are straight lies. It is difficult to dress it up any other way. Truth becomes a casualty.

It is not confined to the world of advertising of course. Those with strongly held causes indulge in puffery. Emotion overtakes rationality and common sense.

The case for there being widespread poverty in New Zealand is regularly propped up with banal puffery and perfidy. Global warming, which had to morph into climate change to try and stay roughly credible, is another cause that falls prey to puffery.

So what, you ask. We all know to adjust our intake of what we read and hear to allow for the added colour. Headlines have become increasingly exaggerated and extreme to catch attention. Today the Herald used the word ?brawl? to capture interest in a story that involved one punch. The Australian Tennis Open is a ?bloodbath? because a couple of players have injuries. A surfer is getting ?smashed? by waves but gets up and walks away.

We instinctively know now to discount the headline grabber, look for the balance in the body of the story or cross check with another source. ?? Read more »

Looks like ocean acidification was made up too

The supporters of global warming theory always come up with new doomsday scenarios, usually when the last one failed.

The latest one that is pushed hard is ocean acidification as a result of global warming…except it looks like it is as fraudulent and Michael Mann’s hockey stick.

James Delingpole explains:

Ocean acidification is said to be caused when excess atmospheric carbon dioxide is absorbed by the sea, reducing its pH levels to make it more acidic.

But, as Watts Up With That reports new evidence unearthed by an inquisitive graduate student suggests that ?ocean acidification? may be a scientific fraud to rank with the great ?man-made-global warming? scare.

At the centre of the scandal is NOAA, the US federal scientific agency which measures and researches changes in the oceans and atmosphere, and which maintains one of the temperature datasets used to measure ?global warming.?

One of NOAA?s departments ? the Pacific Marine Environmental Laboratory (PMEL) ? also happens to be one of the mainstays of the alarmist narrative about ?ocean acidification.?

A 2004 paper by two of PMEL?s senior oceanographers ? Dr Richard Feely and Dr Christopher Sabine ? is often cited in support of ?ocean acidification? theory and is reproduced, in simplified form, at NOAA?s website. ?It also formed part of testimony that Feely gave to Congress in 2010, again to the effect that increasing atmospheric CO2 is causing a reduction in seawater pH. ? Read more »