#protectourkidsnz

Coke’s latest PR move against obesity outrages troughers

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Video Link – http://www.sharewik.com/portfolio-items/the-global-energy-balance-getting-the-word-out/

If there?s one thing that fires up public health activists it?s when companies they target launch initiatives that seek to address concerns about their products.

The tobacco industry failed miserably in this and lost the war against anti-tobacco activists and their academic troughing mates.

But with tobacco now old news, the activists needed to find a new enemy and something to use the same anti-tobacco tactics against ? things like tax increases, marketing restrictions, sponsorship bans and health warnings, to name just a few.

With obesity concerns increasing, sugar quickly has became the no.1 enemy. ? Read more »

EXPOSED: Ministry of Health funded group running #dirtypolitics

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State-funded group Agencies for Nutrition Action can now be exposed for running a campaign straight from the playbook of dirtypolitics.

Under the guise of reducing childhood obesity under the banner of #protectourkidsnz this trougher group has pulled together ?a group of motivated people? a group of other troughers to lobby for:

  1. Healthy food polices in all schools and early childhood services (?getting the tuckshop to match the classroom teaching?)
  2. Restrictions on junk food marketing to kids (?it is unethical to allow junk food ads targeting kids in the middle of a childhood obesity epidemic?)
  3. Taxes on sugary drinks (?to reduce consumption and provide funding for childhood obesity prevention programs?)

Some would say if that is what it takes to reduce obesity in kids, then that?s a good thing.

But that?s not the point.

It?s their covert lobbying strategy specifically designed to put heat on the Government and their paymasters at the Ministry of Health and the Health Research Council which will be their undoing.

Let?s break this down and see what they?re really pushing for: Read more »