swaggering bad boy with dyed-black hair

Photo of the Day

John DeLorean with His Automobile. DeLorean made sure his cars looked cool, but even more importantly, he made sure John DeLorean looked cool. When DeLorean first rose to prominence in the 60s he became known as a swaggering bad boy with dyed-black hair, big sideburns, and unbuttoned shirts. As the head of Pontiac, DeLorean became a show-business fixture in Hollywood who dated starlets like Ursula Andress.

Playboy Carmaker John Z. DeLorean

Inventor of the GTO. Father of the DeLorean. Lover. Huckster. Genius.

John DeLorean was a 6′ 4″ automotive superstar. The tall, good-looking guy had it all — wealth, fame, style, success, a fashion-model wife. Father of the GTO, brain behind the Firebird, instigator of the Grand Prix, and eponymous founder of the DeLorean Motor Company. Shaggy hair—dyed jet black—thick sideburns, Italian suits, and shirts unbuttoned to the navel. He wore gold chains and had a garage stacked deep with foreign sports cars.

A Detroit native, DeLorean started in the business with Packard but soon moved to General Motors where he ultimately ran the Pontiac and Chevrolet divisions and is best remembered for starting the Muscle Car era by putting a big engine into a Pontiac Tempest and renaming it the GTO.

Unlike the conservative and reclusive auto executives of the time, DeLorean dressed in designer suits, dated and married models and starlets, and moved in celebrity circles. Yet, despite his high profile, many considered him to be on the fast track to one day lead the world’s biggest automaker.

Read more »