The Mill

Awkward moment for booze boss

As always the team at WOBH enjoy putting the rays of sunlight on issues some people and their companies would rather have hidden in the shadows.

RTD pusher Independent Liquor is one such company facing a raft of problems.

If it?s not the mass-produced liquid panty-remover?RTDs favoured by 9 year olds in Hamilton, it?s also under the pump with its retail chain?The Mill facing police investigations for selling Vodka onlineto underage kids.? Read more »

Does this cry baby have a point? [POLL]

via propertybrokers

via propertybrokers

Gavin Holmes wants to take The Mill to court for selling his 17 year old son alcohol via their web site. ?My first reaction was that he needs to harden up and take responsibility as a parent. ?My second was that it can be hard to be responsible for 17 year olds that aren’t cooperating. ?And finally I realised that perhaps The Mill should do more to ascertain the true age of its customers.

Read this, then tell me where you sit on the issue

The father of an underage teen who illegally bought a bottle of vodka online is looking to bring a private prosecution against supplier The Mill.

Gavin Holmes reported his 17-year-old son’s purchase of a $29.99 bottle of Red Square Vodka to the police in November after he was unsatisfied with The Mill’s response to his complaint. All the boy had to do to buy the booze with his debit card was tick a box which said he was over 18.

Police required the retailer to change its website after Holmes’ complaint by asking visitors to fill in their date of birth before going ahead with a purchase.

“The police are not proceeding with prosecution,” Holmes said yesterday.

“The police do seem to be fighting this with both hands tied behind their back. Surely it’s as simple as being illegal to supply alcohol to a minor and they have done that. If the alcohol was sold in a traditional face-to-face situation, they would get done.


The responsibility for underage alcohol sales policing lies with

  • The retailer having more stringent age checks (39%, 365 Votes)
  • Parents, guardians or caregivers (18%, 167 Votes)
  • Some combination of the others (17%, 161 Votes)
  • The child or teenager ordering (14%, 136 Votes)
  • Dunno. Why do you keep asking hard questions, I just come here for the Brown and Dotcom stories (12%, 111 Votes)

Total Voters: 940

Loading ... Loading ...


– Chris Gardner @ Stuff

Has RTD pusher Independent Liquor had a quiet word?

Most companies would actually try and make an effort when faced with accusations that sold booze to underage kids. Some just don?t seem to care.

Let?s take Julian Davidson?s Independent Liquor. It?s not some small ?independent? distiller tucked out the back of nowhere in Hunua. It?s one of the big three booze companies in NZ. So big that Tokyo- listed conglomerate Asahi coughed up $1.5 billion for it in 2011.

So any highly paid corporate PR spin by the company that it?s a small Kiwi company is a complete porkie.

Independent Liquor also fronted up with over $20 million for the?booze store chain The Mill that seems to be happy to abuse parents and sell booze to kids.

To maintain the position as NZ #1 peddler of lolly-water RTDs, Independent Liquor will fight tooth and nail to keep that position, and anything that may jeopardise this must be a cause for concern. ? Read more »

Police investigating Independent Liqour’s The Mill


It?s never a good look for a company to ignore solutions to problems handed to them on a plate – especially from a person they said was a poor parent. But that?s what?s happened.

Big Booze company?Independent Liquor copped it in the slats for selling its Red Square Vodka online to kids?via it solely owned The Mill outlet.? The Mill?s GM Bevan Seddon told Gavin Holmes that as a parent, he should be responsible for his lying son. Nice work Bevan.

But Gavin Holmes wasn?t done with Independent Liquor. He has come back and thrown the cat among the pigeons by?asking them why they don?t adopt a Department of Internal Affairs Initiative?to stop kids buying booze online.? Read more »