Regan from Throng has looked at (P)Igloo, the new joint venture from Sky TV and TVNZ and he has found that despite the marketing schlock the facts don’t match the reality.
He is also running a nice little competition for a Samsung Freeview PVR:
On Monday, Sky and TVNZ launched their hardly anticipated new subscription television service.
Here’s our list of reasons why it shouldn’t be under your tree this Christmas or anywhere else in your house for that matter.10. It’s probably still broken.
The custom built platform was supposed to be launched months ago but has been delayed due to “technical problems”. Is the launch simply exploitation of the spending season or a Christmas miracle?
9. TVNZ are involved.
Remember when TVNZ said “TiVo transforms television“? How are all those customers feeling today? How long before Igloo too melts down?
8. A comparable Freeview box is less than half the price.
There are a number of basic models of DVB-T receivers which also have the ability to record to a connected USB storage device.
7. Sport is ultra-expensive.
The base “30 day channel pack” plus purchasing every Super XV match The Chiefs play during that period would cost you up to $99.74. On Sky this would cost $72.46 and include more channels, every Super XV game and a lot more sports besides.
6. Paying for content that used to be free.
Two of the eleven Igloo channels feature content that TVNZ used to broadcast for free: Kidzone24 and TVNZ Heartland.
5. All Igloo content is Standard Definition.
The only content that you’ll be able to view in High Definition is from any of the free-to-air channels that broadcast in HD. All of the extra content you’re paying for is delivered in standard definition. This includes movies and sport.
4. High per channel price.
The “Sky Basic” package costs approximately $1.36 per premium channel compared with $2.27 per premium channel on Igloo.
3. Igloo is not a middle option.
Currently, a new 12 month “Sky Basic” package (~63 channels) with 3 months free sport and SoHo and free installation costs $553.44.
A new Igloo box (~34 channels) which you install yourself and a 12 month subscription costs $478.05
A new Freeview box (~29 channels) which you install yourself costs from $99.
2. Two thirds of the channels you can already watch for free.
That’s right. They’re already free. And also the most watched.
1. You’re not an Eskimo.
They’re the only ones who should have an igloo.
Those are our top 10 reasons why you shouldn’t get igloo and now we want yours. We’ve got a brand new Samsung MyFreeview HD digital TV recorder (BDE-8500) worth $649 to give away.
In addition, if anyone reposts this on their own blog, we’ll include any comments made there in the draw. Have at it.