Near universal rejection of TV3’s new logo by the public is one thing, but if you can’t even get professionals on board with it, you have to wonder where it went wrong.
A leading New Zealand brand designer has panned television channel Three’s rebrand as looking “like a logo for a party pill”.
Jonathan Sagar is executive creative director of brand development agency Voice, and in his 40 years in the design industry has worked with major clients including Vodafone, KPMG, Farmers and O-I Glass.
He thought the new Three logo was not a bad piece of design – but it wasn’t the right look for the TV station’s brand, and ran the risk of alienating some segments of the channel’s viewership.
It would be consistent with alienating the audience in most other ways as well. Read more »